Why Seed Funding?

Seed Funding, is a form of securities offering in which an investor invests capital in exchange for an equity stake in the company.

Now, why would investors do that for a germing idea? What kind of confidence do they bank on? The stage is set with Pitching the Idea with careful consideration of the market, competitors, business investment and turnover.


Early stage investment allows a startup to develop a prototype product and generate sufficient investor interest for successive financing rounds. It also allows additional operational flexibility over the medium to long term.

What TechGroov Does

TechGroov’s working model is very strict on selection, focused on mentoring and moves to the next stage only when the team is ready to pitch their idea.

Stressing importance on investment round, the teams are made to prepare their MVP’s over a span of three months, along with their marketing pitch, business model and finance plan.


The outcome from the current batch of startups has been a fairly satisfying experience, with their ideas taking shape beautifully and the investment pitch is a unique model that is template-worthy.

In the coming months, TechGroov is rolling out applications for the upcoming batch and is calling out startups and entrepreneurs to enroll to see a great launch pad awaiting their brilliant ideas. Reach out to and visit to know what the program stands for!





Personalized mails?

We get mails that are directed at us, with our names in the subject line and the body of the mail.

This has a high rate of open rate if coupled with meaningful take away for the customer in question.

Taking the example of a simple “Happy anniversary” mail, many would usually ignore it as obvious and lacking value. If however, the email drives customer engagement and sales, then it turns to be highly valuable.

Personalization covers the entire stretch from one-off emails targeting specific events or dates to continuous campaigns that use multiple data points to deliver tailored customer experiences.

However, it is clear that brands that aren’t maximizing their efforts are clearly lagging behind in upping their marketing game.

Here are some tips and tricks –

Define your Personalization “Goals” clear

Ideally, the goals should help grab and sustain customer attention. It can be in the form of a follow up mail of educative content for the customer/information about specific events that might interest the customer.

Every piece of content should be relevant and valuable, not just the first.

The next vital thought would be of the delivery method where it should facilitate the message delivery with its relevancy to the customer.

Segmentation is not Personalization

Marketers usually assume that just by typing out personalized content and sending it out to a large database, it is still personalized.

Customers have grown out of this razzmatazz and can now see through the mail content easily and ignore it, because it is still generalized to them.doodleblue_mail1

Sure, this broad strategy may land with the 5 percent of customers who may not notice a difference, but it can alienate the other 95 percent.

It certainly won’t help in building a long lasting relationship that you hope, personalization will establish.

Never stop learning about, from your customers

While it may seem like this concept has been there forever, marketing is yet to nurture the growth. The best methods are still be discovered by trial and error method.

The key is to never stop mailing your customers, learn their activity, their interests and their need.

Customers are constantly giving feedbacks about the kind of communication, they prefer. Analyzing the data and tweaking the lead to a successful business in the future.

Paying attention to customer interaction is the takeaway here and it will always pay

off, when read right.

Collaborator: Shruti Balakrishnan

Author: Tripti Chordia


Uber is a Silicon Valley giant founded by Travis Kalanick, that seamlessly connects riders to drivers through its apps, making cities more accessible, opening up more possibilities for riders and more business for drivers. From its founding in 2009 to numerous launches in over 400+ cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer. Every corporate giant hits rock-bottom sometime or the other and this week has been its lowest point in Uber’s history. Travis Kalanick steps aside from his post as CEO of Uber following constant investor pressure demanding his resignation. While he’ll remain on the board of directors, Kalanick’s departure comes after months of reports of a toxic workplace culture, cutthroat business tactics, and the occasional public embarrassment. Currently, the company has a huge void in senior positions including a CEO, COO, CFO, CMO, and whatnot.   doodleblue_uber

Legal Asseverations:   Following a series of allegations against Uber including reports that Uber has a “God View” —a GPS trick that could track any user’s location information ;criticisms for its use of dynamic or surge pricing during times of crisis; skepticism in Uber’s driver background checks after an Indian Uber driver raped a girl, Travis Kalanick’s fate was sealed the moment Susan J. Fowler decided to blog about her mishaps during her time as an engineer in the company. She confirmed allegations regarding sexual harassment in her bombshell report which lead former Attorney General Eric Holder to investigate her claims. Holder’s reports included recommendations to limit Kalanick’s responsibilities at the company, appoint an independent chairman, and create an oversight committee on the company board. One day later, Travis Kalanick takes an indefinite leave of absence from the company, stating that he was taking personal time to mourn his mother’s death. A member of Uber’s board of directors, David Bonderman, also resigns after he makes a sexist remark during a board meeting, I know right!

The Fall of a Giant:   The secret behind Uber’s success was often directed to Travis’s brash, fearsome business practices, seen as reflecting his combative mentality. That’s been a double-edged sword for Uber, getting it into more lawsuits than out of them. On March 1st, 2017, when Bloomberg published an embarrassing tape of an Uber driver berating the ride-hailing company’s CEO for lowering prices and putting the squeeze on him and other drivers around the world, Travis’s reputation was publicly dragged through the mud. No matter how many times Kalanick apologises and promises to change his ways, it’s going to be hard to make people forget about all the other times he’s acted brashly and repugnantly. “If you spend all your time fighting, sometimes you get a fighter mentality,” says Jason Calacanis, founder and an investor in Uber.


Other Side of the Coin:   “I love Uber more than anything in the world and at this difficult moment in my personal life I have accepted the investors’ request to step aside so that Uber can go back to building rather than be distracted by another fight,” Kalanick said in a statement to the Times. “This is a bold decision and a sign of his devotion and love for Uber”, the company’s board stated this week. It is not easy to give up one’s life achievement, not even for its own sake, and definitely not if you love it as much as Travis loved his startup. There still are many people in Team Travis who believe in him and consider his methods apt for a successful corporate journey.     The story of Travis Kalanick and his $70 billion Startup reassures every Silicon Valley genius that shadier the principles they rely upon, harder would be their fall. The fate of Uber is still uncertain, stay tuned for more!

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